So, you have taken a step towards your own company, maybe a small office, in short, your very own brand. But you are not sure enough on how to go ahead and take your efforts to the next level. So, here are a few tips on “How to Create a Master Plan for Personal Branding?
5 Point Checklist for Personal Branding
1. See Yourself as a Brand First
“We are all brands. Some have been discovered, some aren’t.” – Shivali Singla
As they say, “It’s important to know & define your worth before anyone else defines it to you.” We all have something that makes us unique from the rest. When you believe in it when you own your brand, it’s when others do.
Know your worth and wear your brand with such confidence & dignity that when people think of your name they have the urge to associate with you and hence, your brand.
2. Perform a Self-Check
What are you most passionate about? What makes you happy? Because our work is something we spend most of our time in and it’s important to enjoy it thoroughly. It helps you to stay inspired and productive. Be specific and clearly define your goals and objectives. In which area of the market do you want to become known?
What difference could you make in peoples lives? How can you gain the trust of people?
“If people like you, they will listen to you, but if they trust you, they’ll do business with you.”- Zig Ziglar
What are your core values and personal strengths that set you apart from the competition out there? This will help you have a clear vision of your Unique Selling Point.
3. Thorough Research
Before coming up with anything that is related to your personal branding, do thorough research. What do you want your personal brand to convey? Will your brand reflect your personality, and your core values and beliefs? Make sure your personal brand reflects your authentic self.
“Be Yourself, Everyone Else is Already Taken.”- Oscar Wilde
Who are your competitors? How did they make it? What’s their strong and weak points, and what can you learn from them and stand out? What makes your brand different and unique?
“Absorb what is useful, reject what is useless, add what is specifically your own.”- Bruce Lee
If you are a reader, you can also prefer some really good books on personal branding and the terms that are relevant. Thousands of self-help books, Ebooks, Blogs, and articles exist to help individuals learn to Personal Branding.
4. Build your Online presence
Online presence & personal branding go hand-in-hand which involves the practice of self-disclosure. It essentially helps your viewers provide a complete view of your authentic self. It’s what they trust and engage with. Go ahead & create a website, blog, basically, an online journal or portfolio to accentuate your brand. Connect your social media handles to your website for a win-win.
Because it’s also important:
“Your brand isn’t what you say it is, it’s what Google says it is” – Chris Anderson
In today’s digital era it’s all a part of personal branding. People want to know your authentic self and hence, your brand’s. So, if you are still not into social media handling then you should. Those half filled LinkedIn or Facebook profiles are not going to help your brand move ahead in your game.
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos
Every single tweet you send out or any Instagram post you publish clearly has influence over your personal branding. So, make sure how you wish your brand to be recognized. Your day to day activities and behind the scene or stage is what they look for when it comes to trust and engagement.
Most importantly, you have to know if your posts add value to your viewers, followers or your readers.
5. Your Game Plan
Now that you have figured out the most important aspects of personal branding. It’s time to move ahead with what you already have got and to know what’s needed to be poured in to get your game to the next level.
“Be so good they can’t ignore you.” – Steve Martin
Your game plan should add actionable value to people’s lives by sharing solutions, ideas, resources, or expertise. Your website or blog and hence, your brand should be worth their time for stopping by. Find the problems your audiences are facing and their pain points, and help them with your solutions, expertise & help them grow as your brand grows.
Navigate & seize every right opportunity that aligns with your audience growth and hence, your brand’s. There will be many situations that will oppose your growth, but you must believe in yourself, your product & hence, your brand. Always remember, why did you start? why should you keep going? & why you should never stop hustling?
And you will indeed be unstoppable.
I hope the “5 Point Checklist for Personal Branding” has been helpful.
Which tip from the “5 Point Checklist for Personal Branding” did you find useful?
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